| Aajkaal strikes right balance of the 3 major driving factors of any news paper viz: |
| Readership |
| Aajkaal ensures highest readership among evening news paper with largest selling & circulating evening Gujarati news paper of the country; five centers of publication and wide reach in the state. |
| Media Tool |
| With its wide reach, largest circulation & sales, Aajkaal reaches almost every corner of the state, which provides maximum mileage and reach to the advertisers and sponsors. Maximum coverage & low advertising tariff provides one of the most cost-effective media-tool to reach Gujarat in a way which appeals the market of Gujarat. |
| Quality |
| Whether it is related to print, machinery, editorial contents or people, quality enjoys premium position with Aajkaal. |
| Efficient Team – AAJKAAL's biggest asset |
| Wide network experienced editorial team |
| Skilled Technicians on grounds |
| Effective Advertising Team |
| Organized Circulation Department |
| Efficient Administrative Cell |
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